In a world where technology advances, many more people are seeking information on demand. Especially in the property industry, people are using digital devices like mobile phones and tablets for their searches is on a rising trend. With these searchings and applications, data are collected, analysed and interpreted. These give landlords and retailers a better understanding of the market movement and strategise accordingly by studying the behaviour and habits of consumers.
As the data shows, places with superior connectivity with MRT and bus interchange has a greater catchment area, and a great variety of trade and tenant mix drive the most footfall of malls.
Read more on the article on Harnessing big data in retail real estate.